I blogged last week about Twitter with a link to various bands who are using it as a way of reaching and building a relationship with their fans. For those of you who have never “twittered” or think of the whole thing as just another internet craze then check out David Pogue’s article on the phenomena and his suggestions on how best to engage with it. 

State of the Art – Twitter Is What You Make It – NYTimes.com.

The site is still mainly used by the early adopters and the geeks of this world but if that just happens to also be your target audience (eg. young tech savvy students / young professionals) then as Pogue says ‘Don’t knock it till you’ve tried it!’