There is nothing as effective for getting yourself noticed online than coming up with a good story, when Brad from the band Merchandise was sitting having a pizza and chatting to a friend about how he couldn’t afford to make a music video the idea struck. Why waste lots of money and time? Why not just record it right here, right now using a flip recorder that Andrew Dubber had on him? The result below is not only a cute accompaniment to a great song but the story behind it has captured people’s interest and has even led to local press coverage as well as over 800 hits on youtube within the first 3 days.

Goes to show that sometimes a good idea and a bit of spontaneity goes a lot further than a budget!