Getting an appearance on a music TV or show is still really tough but it should still be pursued along with all the mainstream radio shows. As with all things in the music industry, relationships are key and so try and get the direct email, IM or postal address of the actual person who filters the new music for the producers. It’s often a plus if you can personalise your contact with these people rather than just sending them anonymous press releases, or if you do just have to send them a press release make it a good, easily readable & useful one!

One of the keys to good press release is finding a ‘hook’ for the story. There is nothing unique about a unknown band releasing a record but if there is some sort of back story to go with it it suddenly becomes more interesting to media outlets. For example an unusual album launch, unique recording venue/process or personal story behind the record can make it seem infinitely more newsworthy. Another great tip is to always keep press releases short and concise, standard industry practice when sending out music for promotional or review purposes is to include a ‘one sheet’ which usually contains all the relevant band and release info with a photo on one side of A4. If you can’t fit all the information onto that one sheet then it’s too much information!

The music press are also essential in your mission of introducing your music to a new audience. The larger national press are again very difficult to break if you haven’t already got an established relationship with them but that shouldn’t stop you from trying. More importantly local or regional press should always be a large part of any release plan because they are more likely to take an interest. Get creative and brain storm any papers of magazines you’ve seen that have a music section and might be read by the audience your aiming for. Try and make sure that any reviews or coverage you can get coincides with live gigs or tours so that people have an opportunity to hear you in the flesh.

Online Music Marketing –>