I’ve had Bandcamp.com on my radar for a few months now since Andrew Dubber brought it to my attention during an unconsultancy event up here in Manchester. Little did I know that it would be the key to saving the launch party of a (previously) Liverpool based artist Lindsey. I got the call from Lindsey a week before the launch party to say that her CD… Continue reading
Too Much Joy- My Hilarious Warner Bros. Royalty Statement
For every artist out there who still sees the Major Labels as the solution to all of their problems… Read this article at Too Much Joy..
Too Much Joy- My Hilarious Warner Bros. Royalty Statement
Getting promos to the top of the pile: Gareth Main Blog
Really good trilogy of articles at the Gareth Main Blog for artists trying to do the promo thing and get their music heard by the right people.
Part Two: Getting A PR Company.
Blogs & Podcasts
Blogs and Podcasting are the current cutting edge of online music marketing. Whilst still relatively a niche of the marketing spectrum, millions of music fans have now stepped away from traditional media and begun to get their music news and new music from their favourite blog or podcast. In the same way that social networking allows you to get new music recommendations from your friends… Continue reading
Myspace and Facebook Promotion
Myspace was nothing short of a revolution for the music industry, people stopped paying to have websites designed because Myspace suddenly offered all the tools they needed. The sites were customisable (in some cases to the detriment of the page!) and they could easily host music, photos and blogs from the band. More importantly it meant that you could generate a network of people who were into… Continue reading
Online Music Marketing
This is probably one of the most exciting areas of development for the independent artist. It gives you the tools to reach a huge worldwide audience of people who are specifically into your particular genre of music, an audience who you would never normally ever get to play to or even meet.
Links
Great article from The Independent about a guy
Basic SEO: Learn To Describe the Crap Out of Your Music
Great article from Greg Rollet who is probably one of the best and most prolific writers with tips on being a successful independent musician. It’s about the importance of being able to tag and keyword your music effectively so that it appears when people search online. Sounds simple but if you do it right it can open up some huge opportunities for you.
Promoting Music in the Mainstream Media
Getting an appearance on a music TV or show is still really tough but it should still be pursued along with all the mainstream radio shows. As with all things in the music industry, relationships are key and so try and get the direct email, IM or postal address of the actual person who filters the new music for the producers. It’s often a plus if you can personalise… Continue reading
