Blogs and Podcasting are the current cutting edge of online music marketing. Whilst still relatively a niche of the marketing spectrum, millions of music fans have now stepped away from traditional media and begun to get their music news and new music from their favourite blog or podcast. In the same way that social networking allows you to get new music recommendations from your friends… Continue reading

Myspace was nothing short of a revolution for the music industry, people stopped paying to have websites designed because Myspace suddenly offered all the tools they needed. The sites were customisable (in some cases to the detriment of the page!) and they could easily host music, photos and blogs from the band. More importantly it meant that you could generate a network of people who were into… Continue reading

This is probably one of the most exciting areas of development for the independent artist. It gives you the tools to reach a huge worldwide audience of people who are specifically into your particular genre of music, an audience who you would never normally ever get to play to or even meet.

Getting an appearance on a music TV or show is still really tough but it should still be pursued along with all the mainstream radio shows. As with all things in the music industry, relationships are key and so try and get the direct email, IM or postal address of the actual person who filters the new music for the producers. It’s often a plus if you can personalise… Continue reading

Promotions and Marketing we believe is the key to indie music success in the current music industry. The barrier of recording and distributing your record is now if not gone, then certainly a lot lower but getting people to actually hear about it can still be an uphill struggle. One of the side effects of the digital recording revolution is that there is a lot more music out there… Continue reading