By far the easiest way to promote your music is to just go out and play live show. Nothing beats the atmosphere and the vibe of a great show and if it’s sales your after then after the gig you’ve got your customer right in front of you ready to make an impulse purchase!
The touring circuit can be a hard one to crack and it’s surprising how… Continue reading
We have a load of contacts in the professional recording world. If you’d like us to recommend or put you in contact with a producer, engineer or studio then just contact us..
If your really serious about making a great album and aren’t looking to just enjoy the process of making it yourself… Continue reading
One of the best resources on the web for information on recording yourself is soundonsound.com. The web site has equipment reviews for the geeks and in-depth ‘how to’ articles on everything ranging from mic placement to building your own studio. To read the most recent articles you have to have a subscription but there is a wealth of information and tutorials available
25 years ago if you wanted to make an album you went to a purpose built studio and recorded it with professionals. Depending on the quality of the studio, this would often involve having to first get a deal with a label to pay for the sessions. Without serious financial backing behind you it was simply impossible to get a record recorded well and manufactured, let alone distributed. … Continue reading
Seth Godin wrote a great little post recently on what comes first, marketing or the product.
“Marketing is not the same as advertising. Advertising is a tiny slice of what marketing is today, and in fact, it’s pretty clear that the marketing has to come before the product, not after. As Jon points out, the Prius was developed after the marketing thinking was done. Jones Soda, too. In
There continues to be a gap between traditional merchandising methods and the new digital age. You used to be able to entice your audience to buy your nice looking CDs and records during and after the gig but with mp3s it’s not that easy. If you haven’t got the money to print up a large batch of CDs (which people are buying a lot less of anyway!) then you have… Continue reading
