There is a lot of online discussion about the benefits of bands recording music videos when promoting their music online. One camp claims its always good to try and visually grab people’s attention and a good video can help you stand out from the crowd, on the other side of the argument are the people who say there are much more productive and cost effective things to spend your budget on. So when this video landed in my inbox from Pop Noodle Record’s debut act Cha-Cha (www.myspace.com/wearechacha) I thought I’d get in contact with Pop Noodle Records to find out some more about the band and about their promotional work. Continue reading

Record Labels offer an artist two main areas of service, firstly the money to actually record and make a record; and secondly the distribution channels, marketing budget and contacts to promote the record to the audience. Here we’re dealing mainly with the first half of this relationship, if you haven’t got a label how do you raise the money to make and release an album?

As we’ve… Continue reading

A commercial placement can be a huge break for an independent artist, not only is it a paycheck that can pay for the album’s recording cost at one fell swoop but it’s also free national (even international) advertising for your music. Many bands have seen instant success after getting placed with prominent brands. The list of successful indie bands hitting the mainstream through advertising to includes acts like The… Continue reading