Great article here from Deepdive Marketing about how Imogen Heap basically built a career using social networking sites like Myspace, Flickr and more recently Twitter. There is some great inspiration here for how to best use these tools and some great models for other artists to try and build on.
Posts Tagged ‘Marketing’
Quick Links: How best to spend £2000 on your career
If you just have £2000 to spend on your indie music career, how would you spend it?
If I was an unsigned/indie artist and I had £2,000 to spend on my career, what would I spend it on?
Some great ideas from Simon Pursehouse with contributions from Andrew Dubber (New Music Strategies), Tom Robinson (6Music DJ), Amy Woodhouse (Creative Cultures), the A&R gentleman, Caroline Bottomley (Radar Music… Continue reading
When The Marketing Comes First
Seth Godin wrote a great little post recently on what comes first, marketing or the product.
“Marketing is not the same as advertising. Advertising is a tiny slice of what marketing is today, and in fact, it’s pretty clear that the marketing has to come before the product, not after. As Jon points out, the Prius was developed after the marketing thinking was done. Jones Soda, too. In
