There is a lot of online discussion about the benefits of bands recording music videos when promoting their music online. One camp claims its always good to try and visually grab people’s attention and a good video can help you stand out from the crowd, on the other side of the argument are the people who say there are much more productive and cost effective things to spend your budget on. So when this video landed in my inbox from Pop Noodle Record’s debut act Cha-Cha (www.myspace.com/wearechacha) I thought I’d get in contact with Pop Noodle Records to find out some more about the band and about their promotional work.

I’m always on the look out for inventive music videos. There is only ever so much you can do with a limited budget but the key to a great promotional video is always going to be the ‘concept’. If you…