http://indielab.co.uk Providing Resources and Tips on Innovative Music Promotion for Independent Artists in the UK and Beyond Tue, 10 May 2011 12:30:43 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 http://indielab.co.uk/blog/2009/06/cctv-music-video-the-get-out-clause/ http://indielab.co.uk/blog/2009/06/cctv-music-video-the-get-out-clause/#comments Mon, 22 Jun 2009 18:41:01 +0000 Indielab http://indielab.co.uk/blog/?p=222 I’m sure I’m coming quite late to the party blogging about this video but I love the ingenuity behind it. One of the main challenges bands have these days is making their music or work stand out against the noise…

]]> I’m sure I’m coming quite late to the party blogging about this video but I love the ingenuity behind it. One of the main challenges bands have these days is making their music or work stand out against the noise of everybody else promoting their latest product. One way to cut through it all is just to come up with a killer idea that gets everybody talking and blogging about you. Walking in the footsteps of fellow low budget music video mysteros OK GO Manchester band The Get Out Clause filmed their music video using security camera footage obtained using the freedom of information act. The result is an awesome little video that has had the web talking from the UK all the way to Standford University USA where it’s been used as an outstanding example of viral marketing. Check out more about the band at their website TheGetOutClause.co.uk

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